Managing your Shopify store should be a dream come true. A chance to sell goods and make a living is a wonderful opportunity to control your income and branch out into the eCommerce world with your head held high. However, part of owning your own business on Shopify is understanding search engine optimization (SEO). Optimizing your Shopify stores would typically take a lot of time and resources, those of which not everyone has.

That’s where Shopify SEO apps come in. There are quite a few that Shopify offers as plug-ins, and there are even more online that will help boost your SEO game. With so many options, deciding which to go with can be tricky.

Luckily, we’re here to show you the best Shopify SEO apps available. We looked into each app and outlined its use, unique stats, and drawbacks.

1 SEO Image Optimizer

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Did you know that Google ranks not only your written content on its search results but your images as well? Google Images remains one of the most popular search engines in and of itself, and if your images aren’t optimized, you can be missing out on valuable traffic. That’s where SEO Image Optimizer comes in.

What does it do?

SEO Image Optimizer is automated, which is a huge plus right off the bat. Any app that removes the busywork from your life is an app well-designed. By adding the optimizer, your images are automatically optimized for SEO. Even the free plan is pretty powerful, including features like:

• Alt-text optimization

• Unlimited image synchronization

• Any images you add will be checked at least once a week.

You can alternatively pay $24.99 a month for the Pro features, including all of the free features, with total SEO optimization. Depending on how hard you want to hit your image SEO, you need to decide which plan is best for your needs.

Who is it for?

SEO Image Optimizer is ideal for individuals who want to set it and forget it, image-wise. Continually updating your website’s image, SEO can feel like a small afterthought. An automated system like this one is a perfect choice if you want to focus your attention on other areas of your SEO, like your off-page SEO, for example.

2 Ahrefs

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This application is probably the gold standard of SEO metric tracking for more than just Shopify and eCommerce. Ahrefs has incomparable features than other brands, like its real-time link tracking system, and analysis of competitors. If you’re in a competitive niche online, Ahrefs is just the tool to give you an edge.

What does it do?

Ahrefs doesn’t just focus on one area, as it has a full suite of SEO tools. It has additional tools for tracking your site’s rank amongst competitor websites, and its keyword research panel is especially useful for expediting technical SEO. You also get access to one of the largest backlink indexes. Link building is a process that takes months, sometimes even years to see returns — Ahrefs speeds this process up substantially.

Ahrefs is popular for its breadth of features, and the number of things you can do with it is unmatched by other apps.

Who is it for?

If you are someone who wants to fine-tune or even build a system for link building that is directly matched with site rank and your competitors, Ahrefs is the tool for you. It is most useful, in our opinion, as the main tool for tracking your own performance, as its live indexing helps ensure you remain on target. When your competition is doing just as much research as you are, Ahrefs is just the app to give you an edge.

3 Omnistar Affiliate Software

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Omnistar Affiliate Software is a great choice for keeping track of leads, as it helps you get more visitors to your shop. It does so by emphasizing and automating a referral marketing campaign. It also has features for looping marketing managers into your campaigns.

What does it do?

Omnistar really shines in its consumer and affiliate engagement; things like popup subscriber forms, a rewards system so you can make it easy to give perks to your affiliates, web banners, and automating your partner promotions. It improves your SEO by generating more traffic.

Who is it for?

Omnistar is best for the shop owner that wants to keep continuing customers happy and improve engagement with an audience. It helps you record leads to your Shopify, as well as streamline your system for getting feedback from subscribers. Anyone who relies heavily on returning customers in a competitive niche can stand to benefit from this software.

4 Plug-In SEO

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This tool is one of the best ways to monitor the overall SEO of your website. It hones in on the critical issues of your SEO, and in that regard, is great for its specificity. It is also very speedy and quickly highlights what areas of your website you need to focus on.

What does it do?

Plug-In SEO automatically alerts you to the key issues in your website and maximizes your time as you spend more of it on the issues that make real differences in site performance. It is great for eliminating distractions and keeps you focused on the main picture.

Who is it for?

Have you ever spent hours focusing on an area of your website that you’re certain will improve SEO, only to find it had little effect if any? Then Plug-In SEO is for you. The app shines where you need a little clarity on what exactly needs your attention; it removes much of the noise that often distracts you from the main issues. This leads to faster solutions, fewer distractions, and more sales!

5 SEO – All In One & Automated

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The SEO All in One & Automated app targets your shop’s page ranking so that it outcompetes similar ones. It works similarly to SEO Image Optimizer which emphasizes image optimization. Its user interface is also supremely user-friendly, and the built-in templates make optimizing your SEO way simpler.

What does it do?

The app is a good choice for increasing your organic traffic, allowing users to find you passively. It runs real-time checks on your Shopify store to check SEO and alerts you to the issues so you can fix them in a timely manner. We personally love the broken-link detection features the app includes.

Who is it for?

Anyone who wants to optimize images while simultaneously keeping the focus on your broader SEO performance needs to use this app. If you want to track site performance along with other important metrics for your shop, its interface is very accessible and a solid choice for simplifying the optimization process.

6 SEO Booster

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SEO Booster is a great tool to outline your rank, budget, and SEO performance across various search engines. It also offers great structuring capabilities for packaging it in a way that search engines use.

What does it do?

SEO Booster shines in its powerful data structuring abilities by using full JSON-LD. This makes it simple to track and match Google Analytics Search Console within your own Shopify store. It’s also attractive for its set-it-and-forget-it integration, where it automatically updates alt tags and continues optimizing with minimal oversight.

Who is it for?

Anyone who needs a good foundation that ensures constant updating without tons of legwork involved needs to try SEO Booster out. Because it has such varied features, you never feel like you’re neglecting anything. It’s a wonderful cushion while you get more acquainted with harder technical SEO concepts.

7 SEO Monitor

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This management system is a premium SEO manager that gives you the tools you need to keep constant surveillance on your site’s rank. Regardless of if you are well-versed in SEO, it makes running your campaigns much easier, but it is slightly pricier.

What does it do?

SEO Monitor is a great dashboard system for monitoring every aspect of your campaigns in a streamlined way. It pulls from Google Analytics data to ensure that your rank is compared across various metrics. This avoids bottlenecking in your pipeline and keeps you from experiencing the “no data returned” error that commonly happens.

Who is it for?

People who value attention to detail and keeping watch over their operations more intimately can benefit from SEO Monitor, especially given how comprehensive its interface is. Its centralized construction makes it easy to keep track of all your metrics in one place.

8 JSON – LD

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Organic search traffic can make or break how well your Shopify store does with sales compared to others. It has some desirable features for driving traffic to your store, and it is especially versatile since it optimizes across multiple search engines.

What does it do?

JSON – LD is unique in that it displays your product description in the search engine itself, so searchers who are looking for your product do not even have to do much digging to decide if your shop is the solution. It is powerful for acquiring Rich Results, producing trends comparable to industry-standard apps. It is also perhaps the cheapest version of an app of its type, clocking in at a one-time charge of $69.

Who is it for?

If you struggle with organic traffic conversions and getting more shoppers to your Shopify store, you should look into JSON – LD as a solution. It would make your on-site SEO efforts all the more fruitful because you will be hooking leads from the search engine itself before they even click on your site.

9 SEO Doctor

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Imagine having a personal assistant that tracks and alerts you to critical issues with your on-site SEO, as well as 404 errors. SEO Doctor functions like that and more.

What does it do?

SEO Doctor’s pitch is how it really does function as an SEO diagnostic tool, alerting you to issues in your website, including critical failures like 404 errors. It goes the extra mile by offering suggestions on how to improve your Shopify SEO, as well as your product descriptions and their effectiveness. Furthermore, it has some pretty helpful features like image smushing, a tool that can improve your page loading speed.

Who is it for?

This app is perfect if you struggle to identify errors or clunky piping that wrecks your page loading time. Alternatively, let’s say you are great at finding errors but unsure of how to remedy them effectively. SEO Doctor truly focuses on the bigger picture, highlighting issues, and offering suggestions to make problem-solving more efficient.

10 FireAMP

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Everyone and their grandmother is using mobile more than desktop nowadays. As a Shopify shop owner, this should be great for you! Your leads can find you anywhere there is an Internet connection. However, mobile SEO is its own beast to reckon with,

What does it do?

FireAMP should be your one-stop-shop for all things mobile optimization. AMP pages are a critical aspect of your SEO plan, and neglecting that sphere will cause you to miss out on valuable leads. It makes your website load faster and more user-friendly on mobile devices. The coding for each AMP is surprisingly clean and won’t increase loading times for your pages.

Who is it for?

If you’re someone who knows desktop, on-site SEO like the back of your hand but you’re unsure of how to optimize for mobile, FireAMP is a great hidden weapon for hitting that market hard. It integrates well into most websites, and your Shopify SEO metrics will thank you. No longer will you need to make the choice between mobile and desktop optimization for your customers. With so many people using mobile devices for all things shopping and commerce, to neglect this market is to lose out big on profits and leads.

11 Simple SEO

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Technical SEO is dependent on a lot of factors, namely your meta tags and titles embedded within your site’s HTML code. Thankfully, with Simple SEO, you do not need to have fancy coding knowledge to improve technical SEO.

What does it do?

Simple SEO helps you optimize for technical SEO by providing speedy analysis of your meta tags and recommendations for improvements. It is geared towards ranking higher on search engines, and it offers some pretty compelling features. It is also a  true “simple” option, and accessible for all skill levels of SEO professionals.

Who is it for?

If you want to reassess your technical SEO, but you don’t have a lot of hard coding experience, Simple SEO makes things easier for you by being so intuitive. Shopify apps like Simple SEO are a great tool for tackling otherwise complicated technical issues without it being a time-consuming process.

12 SPO (SEO Product Optimizer)

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Another good choice for changing technical SEO without needing lots of coding experience, SPO (SEO Product Optimizer) optimizes social media meta tags for all Shopify store runners. It is also highly product-focused, optimizing your tags so that your products look more enticing.

What does it do?

SPO is especially important for any niche or obscure keyword focuses, and it makes custom link tags when you share products on social media like Twitter or Facebook. Its keyword suggestions are perfect for those low-competition keywords by recommending those with a relatively high search volume. It’s a great way to bolster your off-site SEO by improving your tags that show up on social media.

Who is it for?

With such easy-to-use and accessible tools for SEO on social media tags, SPO is a perfect choice for anyone who wants to extend their reach across social media and improve their rank in niches that are obscure. Its custom link tags will have the added benefit of expediting organic traffic to your brand.

13 Smart SEO

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The automation provided by Smart SEO is hard to compete with, as it takes care of a lot of little details for you, boosting your SEO automatically. Another excellent choice for reducing the weight of the SEO workload on you, it can improve your Shopify ranking in small, but targeted ways.

What does it do?

Smart SEO automatically generates tons of key SEO features like meta tags, alt tags, and even alerting you to broken links. It also has great site management features, allowing you to exert more control over your shop’s marketing campaign. It is perfect for driving more organic traffic to your website. What sets it apart from other SEO apps offered by Spotify is how it sends Google structured data that signal to search engines that your products are optimized, and will let you rank higher on search results. Furthermore, its multi-language SEO

Who is it for?

This is great for Shopify store owners that want to break into multilingual markets in particular, but that’s not the end of the story. If you’re the type of person that used to spend hours adding alt tags and meta tags to your products and images, Smart SEO removes a lot of the busy work and keeps you on track.

14 ReloadSEO

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Reload SEO is another powerful automated tool for working up your technical SEO without demanding a high level of coding skill. There are few apps that compete with ReloadSEO’s functionality and accessibility, and it’s a good choice to paint broad strokes in optimizing your Shopify store.

What does it do?

ReloadSEO has desirable features like keyword research tools, content checking for optimization within the on-site text, and checking your backlinks to ensure that none of them are broken. Similar to Ahrefs, it has a fairly comprehensive competitor analysis package, which helps you track your ranking compared to others in your niche.

Who is it for?

If you’re the type of person who really wants to outshine your Shopify competitors, ReloadSEO is the app you need to download. It drives more traffic to your store and increases your revenue. Beyond that, it will be a valuable tool for beginner Shopify owners who want to be introduced to SEO but don’t want to pay for extra features.

15 SEO Manager

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SEO Manager emphasizes the campaign aspect of marketing, which is crucial for success no matter what kind of Shopify niche you occupy. As a comprehensive manager, it lets you exert tons of control on lead building and conversions, so you get more traffic.

What does it do?

The SEO scan feature is particularly useful for running targeted diagnostics on where your site is falling flat. It streamlines the pipeline from search engines that rank your Shopify store as being more of internet authority. This translates into more visitors, more purchases, and more revenue for you.

Who is it for?

Ideally, this app is for the individual shop owner that wants to exert more control over their comprehensive campaigns. Campaigns involve many moving parts, and SEO Manager is a great way to keep track and ensure that all of your ducks are in a row. Its broken link management system also prevents the constant surveillance that can distract from more important things.

Conclusion

Whether you’re just starting out on your Shopify endeavors, or already running an established shop, Shopify SEO apps are some of the best tools you could possibly have in your arsenal.

Ready to upgrade your SEO game? Contact Twiz and find out how we can help your brand, today!