Social media has become one of the most powerful tools for businesses and entrepreneurs. Utilizing social media allows you to reach a larger audience, increase brand awareness, and connect on a personal level with your customers or clients, which works to enhance customer retention rates. 

Keeping up with social media can be challenging, and everyone falls into a slump occasionally. When you're in that period of low social media engagement, it's easy to become disappointed and depressed, but there are plenty of easy ways to increase engagement.

Whether you're an entrepreneur just getting started with your business or a long-term business person struggling to make social media work for you, we have some hard-won advice we're eager to share! Read on to learn the easiest ways to drive more social media engagement!

Step #1: Analyze Your Content 

When you notice a dip in social media engagement, it likely means that something you're doing isn't working to connect with your audience. The best way to drive more social media engagement is by analyzing your past content to see which posts got the most attention and which received the least.

You'll be able to see a trend when you go through your past content. Content with images, easy-to-understand language, and simple fonts work best for most audiences. As you go back over previous posts, take note of the differences between posts that received higher and lower levels of engagement.

Maybe your best content was posted at the same time or on the same day. Or, perhaps the content that received the least engagement was missing something vital such as images or a clear message.

Once you understand which posts received the most interaction and why, then you'll be able to use that knowledge to create new content that receives plenty of engagement. This is also a good time to network with others in your field. You can exchange tips and advice to help elevate each other’s success. 

Step #2 Make Your Content Valuable

The internet is full of valuable content, so what sets yours apart from the rest of the crowd? When creating posts on social media, it's important to remember that your potential customers/clients likely spend a lot of time on social media, and they're only going to engage with posts that truly touch, inspire, or resonate with them. 

You need to ensure that every piece of content you publish offers true value to your audience. After all, you can’t expect a post filled with filler words to make your audience want to engage with you! Every post should contain some valuable information, ideas, or concepts that creates a genuine emotional response in your audience. 

Making sure each post starts with something that captures your audience's attention is essential. It's estimated that most millennials only have a 5-6 second attention span, so if your content doesn’t capture their attention quickly, then it’s not going to receive much engagement!

Are you ready to elevate your business’s success? Visit us at Twiz.io to learn how we can help!

Step #3 Keep Up With Trends

Social media tends to go through trends fairly quickly. The best way to get your content noticed and increase your engagement is by keeping up with the trends and making them a part of your content!

TikTok is currently the biggest platform for new social media trends, so if you're not on there already, it's time to get started on that platform. TikTok has over 500 million users active on the platform daily, so it's a goldmine for connecting with a broader audience and driving more social media engagement. 

It’s helpful to keep in mind that social media isn’t always serious. TikTok, in particular, is a more lighthearted platform, and you’ll receive the most engagement there by posting short, funny videos. Even if your business deals with more serious topics, you can still find ways to engage with your audience in a fun and lighthearted way. 

Get creative, and don't be afraid to have fun with social media.

Step #4 Don’t Sacrifice Quality For Quantity

Many people believe that the only way to get noticed on social media is by posting as often as possible. It is helpful to post frequently, but you need to be reasonable. If you can handle creating quality content five days a week, then go for it! However, if the quality of your posts begins to suffer, you need to cut back on posting to ensure every piece of content offers value to your audience.

It’s estimated that 4.7 billion people use social media worldwide, meaning a ton of content is posted every day. Don't worry too much about how much content you're posting. Instead, focus on making your content stand out from the crowd.

Step #5 Engage With Your Audience

This step may be listed last, but it’s actually one of the most important ways you can drive more social media engagement. People are more likely to engage with your content when they feel valued and appreciated. 

This might look different across your social media platforms, but the intent is the same. When you respond to a comment on Facebook, like a reply on Twitter, or respond to a comment on Instagram, you're showing your audience that you listen to them and value their engagement.

Your audience is going to be more likely to engage with your social media content in the future if they receive a response from you. Your response will make your audience feel heard, valued, and respected. It's not only a great way to drive more social media engagement, but it's also an excellent business practice that will develop a mutually appreciative relationship between you/your business and your customers!

Do you want to increase the success of your business? Contact us at Twiz.io to learn how we can help!

Drive More Social Media Engagement With These 5 Tips

Being active on social media is so important in today's world. It seems like everyone is on social media these days, and learning how to connect with your audience on these platforms will lead to increased success for your business. As long as you follow our five simple steps, you'll be on your way to becoming a master of social media!