30 Best Sales Email Subject Lines You HAVE to Try

Lucas James

Lucas James

5

Marketing

You're missing out on a massive opportunity if you're not using email as a sales tool. But crafting the perfect sales email is more complex than it looks. They need to be attention-grabbing enough to make recipients want to open your email, but they can't be so over-the-top that they come across as spammy. And perhaps most importantly, you need to write a subject line that will get your email noticed and opened. If you're having trouble nailing down the perfect subject line for your next sales email, help is on the way. In this blog post, we'll share 30 of the best sales email subject lines we've seen. Use them as inspiration for your own emails, and you'll be well on your way to boosting your open rates (and generating more sales)!

Related Link: Overcoming Rejection in Sales by Understanding Your Value

1. "Introducing [Product or Service]!"

This is a great subject line to use if you have a new product or service that you want to introduce to your customers. When customers see that you have something new to offer, they'll be interested in learning more.

2. "Are You Ready for [Product or Service]?"

If you're selling a product or service that will significantly impact your customers' lives, this is an excellent way to pique their interest. By asking them if they're ready for something, you'll get them thinking about how your product or service can benefit them. 

3. "You're Invited to Our [Event]" 

If you're hosting an event, whether it's an online webinar or an in-person workshop, be sure to let your customers know with a compelling subject line. Customers are more likely to attend an event if they feel like they're being personally invited, so make sure your subject line reflects that.  

4. "[Action Item] for [Date]" 

This type of email subject line is great for time-sensitive offers or deadlines. Including an action item and date in the subject line lets customers know exactly what they need to do and when they need to do it. 

5. "Can't Miss Opportunity!" 

Who doesn't love a good sale? If you've got a promotional offer or discount available, make sure your customers know about it with an attention-grabbing subject line like this.

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6. "Thank You for Your Purchase!"

Purchasing from your store is always an exciting experience, so why not start on the right foot by sending a thank-you email? Customers will appreciate the gesture, and it will help create a long-lasting relationship between them and your brand.    

7. "We Miss You!"      

Have some customers who haven't interacted with your brand in a while? Send them a personalized email letting them know that you miss their business. This type of email is especially effective if you include a discount or special offer to entice them back.   

8. "New Customer Survey!"      

Surveys are important for getting feedback from your customers so that you can improve their experience. But sometimes getting people to actually take the survey can be a challenge in itself! Use an attention-grabbing subject line like this one to increase the chances that people will fill out your survey.     

9. "Announcing Our Newest Arrivals!"    

 If you've got new products or services available, let your customers know about it! This type of email is especially effective if you've got loyal fans who are always on the lookout for new arrivals from their favorite brands.      

10. "Webinar Announcement: [Topic]"

Webinars are a great way to provide valuable information to your audience while also promoting your brand. Make sure people know about your upcoming webinar with a compelling subject line like this one.

Email Templates 11-30:

11. "Time-Sensitive Offer Inside!"

12. "You've Been Chosen for a Special Discount!"

13. "Introducing Our Newest Product/Service"

14. "Flash Sale! 50% Off All Products!"

15. "Customer Appreciation Sale - Thank YOU!"

16. "Where have you been? Come Back and Get 10% Off"

17. "Back by Popular Demand - Our Biggest Sale Yet!"

18. "It's That Time of Year Again...Our Annual Sale!"

19. "Big Savings on Your Favorite Brands"

20. "(Insert Product/Service) Just Got a Major Upgrade"

Related Link: Struggling for Sales? Maybe It’s Your Brand Image

21. "New Location Opening Soon - Get a Sneak Peek!"

22. "(Insert holiday)-Themed Sale Going on Now!"

23. "Get Ready for (Upcoming Event) with These Deals!"

24. "Beat the (Upcoming Season) Rush with These Savings!"

25. "Thanks For Being a Loyal Customer - Enjoy These Savings!"

26. "We're Making Some Changes...And You Get to Benefit!"

27. "It's Payday! Treat Yourself to These Deals!"

28. "Today Only - Don't Miss Out on These Deals!"

29. "End of Year clearance - Everything Must Go!"  

30. "One Day Only! Stock Up Now Before It's Too Late!"

Making Your Emails Stand Out

Writing effective sales email subject lines is an art, but there are definitely some best practices you can follow to increase your chances of getting that all-important first click.

Keep it Short and Sweet  

Your subject line should be no more than 50 characters long—preferably closer to 30. Why? Because that's how much text will show up in most users' inboxes before it gets cut off. Therefore, you want to make sure that your most important information is front and center. 

Make a Promise  

Your subject line should give the recipient a reason to open your email. One effective way to do this is by making a specific promise—for example, "3 Ways to Boost Your Sales This Quarter." This type of subject line tells the reader exactly what they can expect to find in the email, which gives them a good reason to click through. 

Be Personal  

In a world where we are bombarded with marketing messages from every direction, standing out from the crowd can be tough. One way to do this is by personalizing your subject lines—for example, by using the recipient's name or company name. This type of personalized touch can make potential customers feel like you're speaking directly to them, which can increase the chances that they'll want to hear what you have to say. 

Use Industry-Specific Terms  

If you're speaking to an audience of insiders, using industry-specific terms in your subject lines can help establish your credibility and expertise while also increasing the likelihood that your emails will be opened. However, be careful not to use too much jargon—you don't want anyone to feel left out or like they need a dictionary just to understand your email! 

Use a Call to Action

A great subject line isn't worth much if it doesn't result in clicks. Therefore, it's important to include a call-to-action (CTA) in your email subject lines whenever possible. For example, "Download Our New eBook on SEO Strategies" or "Register Now for Our Upcoming Webinar." A CTA gives recipients a specific task to do after reading your email, which makes it more likely that they'll actually take action instead of simply hitting the delete button. 

Wanting assistance with your next project? Get in touch with us today for help!

Using These Sales Email Subject Lines

The best way to get someone to open an email is to have a catchy and intriguing subject line. If you're looking for some inspiration, there are 30 great sales email subject lines that you can use to get people to open your messages. Whether you're promoting a sale or trying to get leads, these subject lines will help you stand out from the competition. So don't wait any longer - start using these powerful subject lines today!

Related Link: Inside Sales vs. Outside Sales: Best Advice from Industry Pros

Lucas James

Hi there. My name is Lucas James. I am the CEO of Twiz. I am obsessed with software and coming up with creative ways to solve big problems.

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