Cold emails are a valuable way to gain prospective clients or customers. It's a great tactic to get others to know who you're and why they should use your products or services.

However, sending cold emails can be time-consuming, especially if you're emailing hundreds of prospects at once. This is where a template comes in handy!

We'll give you five free cold email templates to guarantee that prospects take action. 

‍Related: Content Selling: How to Create Content That Gets Sales

What Is a Cold Email?

You're scrolling through FaceBook and discover a company that can benefit from one of your products. So now you email someone you never met, hoping they'll reply and be interested in what you're trying to sell them.

This is what a cold email is: a message to a cold contact. It's one of the most effective tactics for B2B companies. Sales teams will often use cold emails to prospects to entice them to buy one of their products or services. Sometimes it works, and sometimes it doesn't.

Why Do You Need To Use a Cold Email Template?

The main reason you should use a cold email template is to save time. It can easily be edited to match the company's needs and what you're trying to sell them.

Of course, don't blindly send cold emails to just any company. Make sure the companies can benefit from your services or products. Also, remember to edit the template to make it sound unique to them, as many companies can repeatedly tell when someone is using the same old template.

Does your sales team need help with generating new leads? Contact Twiz to see how we can help.

5 Golden Cold Email Templates

Now let's go over some templates your sales teams can use when reaching out to prospect companies. Below are five cold email templates that'll make companies reply to you.

1. Introduction Email

Finding the right person to send a cold email to can take time and effort. In that case, you can email an introduction to someone who works in the company. Here's how it should go:

Subject line: Who is the right person to contact?

Hello,

My name is (name), and I worked for (company). In one sentence, describe how we help organizations like (company name).

(Include a benefit of your services)

Can you please connect me with someone at (company name) who can discuss whether this is worthwhile?

Thank you,

(name)

This cold email template is direct and helps when you can't find the right person to discuss your services.

2. A Cold Email for a Company’s Recent Event

If you notice a company recently had a special event, you can send an email congratulating the occasion. This is a great way to start a conversation and let the prospect know a little about them. Here's a cold email template to help you take this approach.

Subject line: Congratulation on the (Special event)

Hello (Name),

Recently I saw you had (Special event). I wanted to take the time to congratulate you and ( mention good press)

There is a tendency for many companies to focus on (your industry/value) after (event). While (company name of prospective client) may have a lot going on, I'd like to share with you how we can help (main benefit).

Are you available next week to chat? (link to your calendar.) Again, congratulation on your event!

(your name)

When researching your prospective client, see if they announce new products they're launching, if they won an award or any other achievements. This will help you establish a relationship with them and make your cold email seem more inviting.

‍Related: New B2B Sales Strategies and Tactics Proven to Win Customers

3. Selling the Benefits of Working With You

Sometimes it's better to be upfront and tell prospective clients what benefits you can provide them. Then, when they see your potential, they are less likely to turn you down on your sales pitch.

Subject line: Is (problem) driving your monthly revenue down?

‍Hello (Name)

‍I'm (Your name), and I work with (the company you work for). I'm writing this email because (how you found them and the problem you think their company is having).  

‍There's a new platform from (the company you work for) that will make life easier for (their department team) at ( their organization name). The platform can help your company by:

Benefit 1

Benefit 2

Benefit 3

‍Let's discuss how (name of your company) can benefit your business. Can we talk (time and date)?

‍Talk to you soon,

( your name)

Notice how the subject line is a question; this helps pique the prospective customer's interest. People want to know how a product or service can solve their problems. 

What can you do to make their lives easier? This cold email template explains how what you're selling them will quickly solve all of their problems. 

4. Compare to a Competitor Template

Companies hate it when you compare them to their arch-competitors. They want to feel like they are always ahead of the game and doing better than everyone else in their market. 

If you show that they really are not and how you can help them do better, more than likely, they'll say yes to whatever you're trying to sell them. Here's a cold email template comparing a competitor:

‍Subject line: (competitor name) is seeing a 25% increase in revenue within 5 months

Hello (Name),

‍I was researching (company name) and discovered your LinkedIn profile. I am very impressed with how dedicated you have been to the company and how you have helped scale your (department). 

‍Although you might be struggling with (a problem they are facing and how your product can help change it).

‍In the past, we've helped (competitor's name) with (a problem that your product can fix). Since working with us, they saw an increase in their revenue in five months. As a result, (explain the business impact).

‍Would you like to discuss how our products can help your company do the same?

‍Talk to you soon,

(your name)

If you have previously worked with a competitor, it is ideal for including them. But if you haven't, consider finding one that's their biggest rivalry. 

Then, take some time to research both companies before you start writing this cold email. Also, remember to include results within the subject line; it'll help pique your respondent's interest even more.

5. Right-to-the-Point Cold Email

If you don't want to do a lot of research and prefer to keep things short, consider using this cold email template below.

‍Subject line: Do you need help with (problem the company is having)

Hello,

My name is (name), and I worked for (your company's name) doing (department). I wanted to reach out because I noticed that (the company they work for) may be struggling with (Problem they are facing).

‍We have (offer a product) that may be able to solve your issue. (Discuss one benefit of using the product). 

‍I know for a fact the product can (discuss the best benefit). Would you like to discuss this offer more on (date and time.)

At best,

(your name)

This cold email works because it's short and right to the point. Sometimes people don't want to chat and want to know automatically how you can help them. Of course, remember to be genuine and do some research before sending the email.

‍Related: How to Write a Business Proposal that Demands a Response

Test These 5 Cold Email Templates for New Leads Every Time

Before picking and choosing whichever cold email template to use, always research your respondent. People know when you're using a template, so be sure to find a way to be genuine with them. 

Look them up on LinkedIn and see if you can find anything special about them or figure out if you have anything in common with them. Lastly, if you don't hear anything the first time, do a follow-up until you get a no from them.