You love helping your customers find the right products to fit their needs. Moreover, you love promoting new products and services from your company. Creating status reports, analyzing the market, and keeping track of sales may also appeal to you.

But, the one thing you might not enjoy is enticing a customer to take the deal you’re offering and closing a sale. It’s difficult to convince someone to take your first offer immediately, especially when someone is trying to ask questions or counteroffer your deal.

Sadly, many salespeople struggle with the task of closing a sale. Even though this is their career, most need to improve in handling this task. So, how can you learn how to tackle this essential skill that every salesperson needs to meet monthly goals and receive commission?

Luckily, We’ve got you covered in this post. We’ll show you several techniques to close sales, no matter how hesitant a customer is to take the deal. 

‍Related: How to Convince Someone to Buy: 10 Proven Tricks for Better ROI

Why Is It Hard to Close a Sale?

According to a recent study, only 12% of salespeople are excellent at closing sales. And sadly, 27% of salespeople are horrible at this skill. Also, the ones who are within the lower percentage are often new to the career.

Many new salespeople will wonder, “Why it’s hard to close a sale?” Even when they tried their hardest to relate with a customer and be as polite and friendly to them. Why won’t they take your deal so you can meet your monthly goal?

For one, you may not notice that your customers do not value or even trust you. For you to close a sale, the consumer has to 100% trust you when you’re telling them they are getting the best deal of their lifetime.

Also, you might want to start if you’re not paying attention to how you’re speaking to your customers. If you’re stumbling all over your words or sounding nervous, your customers will never listen to you. 

To make a product or service attractive to customers, you must thoroughly explain how it will benefit them. If you can’t do this, say goodbye to meeting your quota.

Do you want your sales team to start meeting quota? See how Twiz can ensure your team meet their quota every single month!

5 Closing Sales Techniques 

Now that you understand why some people find closing sales hard let’s review tips on how to do better. Below are five techniques you can use to help you close a deal.

1. The Columbo Close

If you have never seen the T.V. show, start streaming it on Tubi. The character Columbo was an excellent police detective, but he was also a great sales coach. Why is that?

His famous one-liner has helped many salespeople close more deals than any other liner in sales history. After integrating suspects, he would walk away and turn around and say, “Just one more thing.”

Who would’ve thought a one-liner from an old tv show could help you close a sales deal? But, how can you use this t your advantage with your customers?

After you finish your sales pitch and when the customer is about to turn around to walk away, hit them with the one-liner and tell them the most enticing part of the deal. This one-liner can work with different sales such as consulting and automobiles.

2. The Option Close

With this sales closing technique, you’re giving the customer more than one deal. Doing this reduces the likelihood that they will reject your offer. For example, you can give them two or more pricing plans, services, or features.

The technique works best when you have tiered service levels and know a customer could benefit from both. With more than one option, a customer will likely choose one, especially if one option is cheaper. The cheaper option will make them feel like they are saving money in the long run.

‍Related: Content Selling: How to Create Content That Gets Sales

3. The Puppy Dog Close

Who can resist the eyes of an adorable puppy when they are looking at their waggy tails? 

Not many, right? A person who doesn’t like animals will look into a puppy’s eyes and get lost.

How does this relate to sales? Let them see and test the product when closing a deal with a customer. For example, if selling a car, let them have a test drive. 

Are you trying to sell jewelry to a customer? Let them wear it for a few minutes to see how nice they look with it on.

The puppy dog technique is highly effective and helps many new salespeople close deals with low effort. There’s a reason why pet stores put puppies in the front of the store, and now you know why.

4. The Takeaway Close

The Takeaway technique lets you lay all the benefits on the table, and if the customer seems uninterested, you take them away. Then you offer the cost savings of the features they don’t need. 

People don’t like things to be taken away from them, whether it’s theirs or not. And when they hear of ways to save money, it’ll entice them to agree to your deal. 

The technique is like reverse psychology. Customers don’t want to lose anything that could benefit them. But, at a lower cost, they’ll be willing to spend the money.

5. The Now or Never Close

You see the oldest sales technique every time you go into the store. The now-or-never approach often looks like this:

• Buy today, and you’ll receive a 50% discount
• Only $15.99 for three days
• Buy today before we run out of this product

People don’t like to feel as though they are losing out on something. Usually, when they think they are getting something before anyone else, they’re getting a great deal.

So whenever you can offer discounts, consider using this technique to give customers less time to decide if they need the product. It works like a charm every time.

‍Related: Sales Analysis Tips & Techniques: Hit Your KPIs

Test These 5 Techniques Next Time You’re Closing a Sale

The only way you can get any use out of these closing techniques is to test them out. Don’t be afraid; try a different one if one doesn’t work out for you. Also, never come off as robotic to your customers. 

They are humans just like you! Consider them as a friend and discuss the sale with them that way. Carefully choose your interaction style with them and act accordingly. Be friendly and strong with your approach, and watch how many deals you start closing.