The average sales email open rate across industries is 21%. Email marketing has a two times higher ROI than cold calling. But because of this, consumers’ inboxes are inundated with sales and marketing emails daily. When the average person receives over 100 emails a day, how do you get your sales email to stand out?

We’ll break down the most essential components of writing a sales email that will convert. We’ll also highlight the benefits of A/B testing to help your sales emails generate more leads.

7 Components for Writing a Killer Sales Email

The optimal length for a sales email is between 50 to 125 words. This means you need to write tight and convey a tailored message that will appeal to your recipients. The key components of the best sales emails include:

1. A Clear Subject Line

 A clear and compelling subject line grabs the recipient’s attention and increases the chances that they will open the email. 47% of sales emails are opened or trashed based completely on the subject line. Writing an effective subject line in a sales email is crucial. Here are some tips for writing an effective subject line:

• Keep it short and to the point.
• Use action words.
• Personalize the subject line using the recipient’s name
• Use numbers to draw attention to a specific benefit or offer.
• Ask a question to spark curiosity to find the answer.
• Utilize scarcity to create a sense of urgency.

Related Link: How to Close a Sale: Actionable Deal Closing Tips & Tricks

2. Personalization

Personalization establishes a connection with the recipient and makes the email more relevant to them. While personalization takes time, research, and effort, it can increase open rates by 50%. These are our best tips for personalizing a sales email:

• Use the recipient’s name to grab the recipient’s attention.
• Tailor the content to the recipient’s specific needs and interests. 
• Utilize specific examples and case studies that demonstrate the effectiveness of your product or service.
• Address the recipient’s pain points.
• End with a personalized signature with your contact information, picture, and social media links.
• Show your personality and be yourself to build a connection with the recipient.

3. A Compelling Opening

The opening of the email should be engaging and grab the recipient’s attention and encourage them to read further. The best sales email openings will do the following:

• Use a hook to entice the recipient to read further.
• Make it personal by using specific information to make the opening more personal.
• Highlight a benefit of your product or service and how it will solve their problem.
• Ask an open-ended question that sparks curiosity. Questions increase response rates by 50%.
• Utilize an anecdote that establishes a connection with the recipient’s business.
• Provide statistics or numbers that highlight the effectiveness of your product or service.

4. A Strong Value Proposition

Effective sales emails should clearly state the value of the product or service and how it can solve the recipient’s pain points. The value proposition should be concise and to the point. To communicate a strong value proposition, you should:

• Identify the specific problems or challenges that the recipient is facing.
• Highlight the unique features of your product or service and what makes it stand out.
• Use specific examples and case studies.
• Highlight statistics that illustrate the effectiveness of your product or service.
• Use customer testimonials to show value and build trust with the recipient.

5. A Call to Action

Your sales email must have a clear call to action that will incite the recipient to take the next step. An effective call to action (CTA) is an important part of your email. It should be clear, specific, and easy to follow the next step in the buying process. One study found that using a CTA instead of a link could increase conversion by 28%. A CTA should:

• Use clear and specific language, telling the recipient exactly what to do.
• Use action words to create a sense of urgency.
• Make it easy to follow the CTA by including a link or a phone number.
• Highlight the CTA in a contrasting color to make it stand out.
• Utilize scarcity to create a sense of urgency to follow the CTA.
• Place the CTA in a clear and prominent location in the email.

Need help generating more high-quality leads through sales emails? Contact Twiz to learn how we can support you and your sales team.

Related Link: Overcome 10 Common Sales Objections and Close Deals

6. A Sense of Urgency

Creating a sense of urgency is critical to get the recipient to act immediately. Urgency can be used alone or in combination with other persuasion techniques, such as social proof, scarcity, and exclusivity. These are our favorite tips for writing a sense of urgency in your sales emails:

• Use time-sensitive language that emphasizes a limited time frame.
• Highlight the consequences of not taking action.
• Appeal to people’s fear of missing out (FOMO).

7. A Professional Signature

You should end your sales email with a professional signature that includes your contact information and company information. It is one more way the recipient can contact you to learn more about your products or ask questions. 

‍Want to outsource your sales emails? Learn more about our sales and marketing services.

What is A/B Testing and Should You Use It?

A/B testing is an important method for evaluating the effectiveness of different elements of a sales email, such as subject lines, headlines, and calls to action. A/B testing compares the performance of two or more versions of an email by sending each version to a different group of recipients and measuring the results.

Benefits of A/B Testing for Sales Emails:

1. Improve open rates: A/B testing can help you to identify the subject lines, headlines, and other elements that are most likely to grab the recipient’s attention and increase open rates.
2. Increase conversions: A/B testing can help you to identify the calls to action, value propositions, and other elements that are most likely to encourage the recipient to take the next step and convert into a customer.
3. Optimize email content: A/B testing can help you to optimize the content of your emails by identifying what works and what doesn’t.
4. Personalize emails: A/B testing can help you to personalize emails by identifying what works best for different segments of your audience.
5. Cost-effective: A/B testing is a cost-effective way to improve the performance of your emails by identifying what works and what doesn’t without having to make a significant investment.

A/B testing can optimize your emails and personalize them to different segments of your audience. For startups and small organizations, A/B testing can be expensive because they don’t have the time, resources, or budget to conduct relevant testing. 

In some cases, it may be better for these smaller enterprises to outsource to an agency that specializes in sales emails because they can conduct the testing and determine the most effective sales emails for them. Twiz is a full-service sales and marketing agency offering resources and generating higher-quality leads from cold calling. 

Related Link: Inside Sales vs. Outside Sales: Best Advice from Industry Pros